People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.

Ordinarily, staring is creepy. But if you spread your attention across many individuals, then it’s just people watching.

"Renovation" By emsbeheerder No Comments

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